Web & app development services

Five engagements. One standard of delivery.

El-Sultan Web does not sell disconnected creative tasks. Whether it is a launch build, a platform build, a rebuild, campaign landing pages or ongoing care, every engagement runs the same way: a working prototype early, production discipline before launch, one accountable name throughout.

01

Website and brand, delivered as one

Launch Build

A multilingual business website and the brand collateral around it — logo suite, colour and type system, print items — designed and delivered as a single project. The same pattern sits behind 961.be, the SKM Élégance salon package and the Makkah Consultancy one-pager.

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02

The flagship — web applications

Platform Build

Web applications that take payments, manage people and run operations: donation systems, ticketing, bookings, portals and the admin back-offices behind them. AI coding agents make builds like this economical for a founder-led practice; automated tests, staged deployments and versioned migrations make them dependable.

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03

Strategy-led redesign and migration

Website Rebuild

A strategy-led rebuild for organisations whose current site no longer serves them. We audit what exists, keep what earns its place, rebuild the rest on modern foundations, and migrate with safeguards so nothing of value is lost in transit.

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04

One page. One audience. One action.

Campaign & Landing Pages

A focused standalone page for a campaign, event or offer: one audience, one action, measurement wired in before launch. Every component is a contained subset of platforms already in production — Stripe ticketing, booking forms, locale routing — not something invented for the occasion.

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05

Maintenance, monitoring, small improvements

Website Care

Ongoing care for a live site: dependency and security updates, monitoring, and measured content and conversion improvements — every change shipped through the same staged pipeline that built the site. It is the routine our client platforms already run on: versioned migrations, automated tests, dev, test and production environments.

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Side by side

Which engagement applies?

The most common question at this stage is not what each engagement contains, but which one the situation calls for. Every project also ends up in Website Care or in nobody’s hands.

Comparison of the five engagements by when to choose them, duration, payments, languages and what follows launch
EngagementBest whenTypical durationTakes paymentsMultiple languagesOngoing after launch
Launch BuildA business is opening or going online for the first time3 to 9 weeksNoYes, up to two extra languages reviewedMove to Website Care
Platform BuildThe site must run a process, not describe oneScoped in discovery, fixed estimateYes, Stripe including recurring and Gift AidYes, four languages including Arabic RTLMove to Website Care
Website RebuildA site exists and its content and URLs must surviveSet by the audit, the first milestoneNo, that is a Platform BuildYes, including languages the old site lackedMove to Website Care
Campaign & Landing PagesOne time-boxed campaign with one action1 to 2 weeksYes, Stripe ticketing and booking flowsYes, where the campaign needs themArchived, redirected or retired
Website CareA live site needs maintaining and improvingMonthly, ongoingMaintains existing flowsMaintains existing languagesThis is the ongoing service

Always considered

The foundations do not disappear when the scope gets smaller.

PositioningMessagingVisual identityLogo systemsAI-accelerated engineeringPayments & checkoutBooking flowsAdmin back-officesMultilingual & RTLInformation architectureUXUI designDevelopmentTechnical SEOStructured dataAccessibilityPerformanceAutomated testingCI/CD pipelinesAnalyticsLaunch support

Project fit

Not sure which engagement fits?

Share the current situation, desired outcome and constraints. The first conversation is designed to identify fit, not force a package.

Book a project fit call

Initial qualification only. Not a free audit or commitment to purchase.