Strategy depth
How much audience, market, search and positioning work is needed before production.
Investment
Scope first. Then a price with a reason.
El-Sultan Web is costing the launch, platform, rebuild and care engagements against real delivery capacity and Belgian business costs before publishing euro starting ranges. AI-accelerated engineering is what keeps quotes below traditional agency levels for comparable functionality.
Public price ranges pending internal costingWhat shapes the proposal
Seven variables create most of the difference.
The aim is not to hide the price. It is to prevent an attractive package price from becoming unsustainable once identity, print, languages, integrations and approvals are included.
Content readiness
Whether source material exists, who writes it and how many stakeholders approve it.
Identity and collateral
Logo depth, brand applications, print collateral, and any partner-produced photography or video with its usage rights.
Page and template scope
The number of distinct content types and journeys, not only the final page count.
Languages
Professional translation, localisation, typography and maintenance requirements.
Migration and integrations
Redirects, content transfer, forms, CRM, booking, analytics and operational systems.
Evidence and QA
Accessibility, performance, browser coverage, security and approval requirements.
What you can expect
A proposal that defines the work before asking for commitment.
- Scope, deliverables and exclusions in plain language
- Project stages, responsibilities and approval points
- Revision limits and change-control approach
- Third-party and specialist costs identified separately
- Payment, cancellation, ownership and post-launch terms
Need an initial estimate?
Share enough context to make the answer useful.
Page count alone is not enough. Include the organisation, audience, current website, objective, languages, content status, integrations, desired timing and internal approval process.
Send a project briefProject fit
Start with a project fit call.
Twenty focused minutes: what you need built, in which languages, and what a prototype-first timeline looks like for it. If the project is not a fit for this practice, you will hear that plainly.
Book a project fit callInitial qualification only. Not a free audit or commitment to purchase.